Google Ads and conversion tracking
Remote team · Working worldwide
Google Ads thatcount customers,not just clicks.
We set up conversion tracking and run Google Search campaigns for any business that wins customers through Google: clinics, schools, real estate, tourism, local services, B2B and online shops. You pay Google directly, keep the account, and see what each enquiry costs.
Northfield Language School
Google Search · Course enquiries
- Impressions
- 8,421
- Clicks
- 634
- CTR
- 7.5%
Leads
52
Cost per lead $28.40
Latest conversions
- “english course for developers”Enquiry formjust now
- “business english classes”Call from ad4 min ago
- “ielts preparation course”Enquiry form11 min ago
- “evening english classes”WhatsApp click26 min ago
Illustrative numbers for a fictional business. Not client data.
- ~5 business days
- from kickoff to a live campaign
- 30-day pilot
- then you decide: continue, adjust or stop
- Your account
- you own Google Ads, the tracking and the data
- Ad spend
- paid directly to Google, never through us
What customers type into Google (example searches)
- “english course for it specialists”
- “apartments for sale by the sea”
- “physiotherapy near me”
- “wine tour booking”
- “accounting firm near me”
- “private school admissions”
- “car rental airport pickup”
- “it support company”
The problem
Most businesses can see clicks. Very few can see which clicks became an enquiry. We set up that measurement first, before your budget is spent.
What you get
Tracking, campaigns and reporting for businesses that live on enquiries.
- 01
Conversion tracking, installed first
GA4 and Google Tag Manager set up to record calls, form submissions, bookings and WhatsApp clicks. If your current tracking is broken, we fix it before launch.
- 02
Search campaigns by service
Separate campaigns for each service or course you sell, each with its own keywords and budget.
- 03
A weekly report in plain language
Every Friday: spend, enquiries, cost per enquiry and what we changed. No slides full of impressions.
- 04
Your account, your data
The Google Ads account sits under your business. You have admin access from day one and keep everything if we stop working together.
Proof, honestly
We’re a young agency. Here’s what is real so far.
No invented case studies, no borrowed logos, no made-up counters. When a pilot ends and the client agrees, we publish the numbers.
Work so far
English4IT
Lead tracking and conversion setup for an IT English course in Georgia.
Senior review
Campaigns are built and reviewed with guidance from a senior PPC specialist at a paid media agency in Denmark.
Who we work with
- Clinics, real estate and local servicesOpen for pilots
- Schools, courses and trainingTracking project delivered
- Tourism, B2B services and online shopsOpen for pilots
The 30-day pilot
How the pilot works
01/Day 0
Free consultation
A 30 minute call about your business, the services you want more of, and what a new customer is worth to you. No commitment.
02/Day 1
Pilot agreement
We agree in writing which services to target, the monthly ad budget and exactly what counts as a result.
03/Days 1 to 5
Tracking and launch
We install GA4 and Tag Manager, build the campaigns and review them with you. Live in about 5 business days.
04/Weeks 1 to 4
Managed daily, reported weekly
Search term cleanup, bid and budget changes, ad tests. You see every change in the weekly report.
05/Day 30
Results and your decision
A full report with cost per enquiry by service and a clear recommendation. Continue, adjust or stop. Your call.
Pricing
What the pilot costs
Setup fee
$499$699
for our first clients
- Management fee
- Based on our initial conversation and your needs
- Ad spend
- Paid directly to Google
- Commitment
- None beyond the pilot
- Time to launch
- ~5 business days
Management fee based on our initial conversation and your needs. $699 $499 setup fee for our first clients. Campaign live in ~5 business days. No commitment beyond the pilot.
Pilot ad spend paid directly to Google.
Free tracking check
Is your website counting enquiries?
Paste your website address. We look for Google Tag Manager, Google Analytics 4, Google Ads and Meta tags, plus click-to-call and WhatsApp links. It takes a few seconds and we store nothing.
FAQ
Questions owners ask before booking
Who owns the Google Ads account?
You do. The account is set up under your business, or we use your existing one, and you have admin access from the first day. If we stop working together, the account, campaigns, tracking and data stay with you.
Is there a contract?
Only the pilot agreement: what we target, the budget and what we measure. There is no commitment beyond the 30-day pilot.
What does it cost?
A setup fee of $499 for our first clients (normally $699), plus a management fee we set after our first conversation, based on your needs. Your ad spend is paid directly to Google from your own account, so it never passes through us.
How fast can we be live?
Around 5 business days from kickoff. Most of that time goes into tracking and reviewing the campaigns with you.
Where are you based?
We’re a remote team based in Georgia, the country. We work in English and schedule calls during your business hours.
What kind of businesses do you work with?
Any business where customers search on Google and then call, book, buy or fill in a form: clinics, schools and courses, real estate, tourism, local services, B2B and professional services, and online shops. If we don't think Google Search will pay off for you, we'll tell you on the first call.
What if it doesn’t work?
After 30 days you get a full report and a straight recommendation. If the numbers don’t justify continuing, we’ll say so, and you can stop with no further commitment. You keep the account and the tracking either way.
How quickly do you reply?
Usually within a few hours on working days. A person answers, not a bot.
Book your pilot
Start your 30-day pilot
Management fee based on our initial conversation and your needs. $699 $499 setup fee for our first clients. Campaign live in ~5 business days. No commitment beyond the pilot.
Pilot ad spend paid directly to Google.
Prefer email? Write to info@adwillagency.com. A person replies, usually within a few hours.